Date: 11 November 2025
Time: 6:30 – 7:30 pm AEST
7:30 – 8:30 pm ASDT
Place: ZOOM only
Registration details at: https://rgsq.org.au/event-6392430
This talk explains what the initial Mobility as a Service (MaaS) idea was and how we have progressed with trying to find a way forward that aligns with a business model and how it might change travel behaviour to achieve a range of sustainability goals. Disappointingly the ecosystem focussed on multi-modalism has to date failed to deliver and we have looked for new ways of seeing is there is ecosystem that may make a rebadged MaaS a worthwhile activity – which we call Mobility as a Feature (MaaF) with embedded multi-service and non-mobility service providers. We sketch out the next generation plan.